The Story behind the Basket

Be yourself; Everyone else is already taken.

— Oscar Wilde.

A few years ago we got exposed to some of the best food producers in Southern Africa. I was raised on a farm in the Free State and food directly from the field was the norm. Homemade everything was a given. My expectation was to find the same quality in the city, but I was quickly brought back to the reality of the fast-food culture that we’re part of.

We believe that when you stand around and moan about poor quality products and lack of service, you are part of the problem and the only true solution is to be the change you want to see.

So what started out as a personal treasure hunt for the best products to spoil ourselves and loved ones, then turned into Spoil Basket.

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